Interdiscursive nature of journalistic blog communication

Abstract

The paper discusses interdiscursivity as a specifying feature of journalism on blogs Journalistic blogs represent new communicative strategies of interaction with its audience and new approaches to construct its content. It is claimed in the paper that these innovations affect meaning structures of journalistic messages, since they are regarded as a combinative result of different discursive practices (visual, verbal and aural, political, journalistic, recreational, advertising etc., suggestive, informational, persuasive)