http://dspace.bsu.edu.ru/handle/123456789/64186| Title: | Directions for the distribution channels’ transformation in the context of digitalization based on relationship marketing Maria |
| Authors: | Kolgan, M. Medvedeva, Yu. Ismagilov, E. Kostennikov, A. |
| Keywords: | economics economics of organization marketing consumers market business solutions innovative development manufacturers digital technologies distribution chains |
| Issue Date: | 2022 |
| Citation: | Directions for the distribution channels’ transformation in the context of digitalization based on relationship marketing Maria / M. Kolgan, Medvedeva Yu., E. Ismagilov, A. Kostennikov ; Belgorod State University // E3S Web of Conferences. - 2022. - Vol.363.-Art. 03021. - (XV International Scientific Conference on Precision Agriculture and Agricultural Machinery Industry State and Prospects for the Development of Agribusiness (INTERAGROMASH 2022), Rostov-on-Don, Russia, May 25-27, 2022 / ed. I. Malygina). - Doi: 10.1051/e3sconf/202236303021. |
| Abstract: | The main purpose of this study is to identify and structure the conditions and criteria for integration into the chain of interaction between producer and consumer, taking into account digital changes |
| URI: | http://dspace.bsu.edu.ru/handle/123456789/64186 |
| Appears in Collections: | Статьи из периодических изданий и сборников (на иностранных языках) = Articles from periodicals and collections (in foreign languages) |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Kolgan_Directions_22.pdf | 3.23 MB | Adobe PDF | View/Open |
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