http://dspace.bsu.edu.ru/handle/123456789/43349| Title: | Considering some behavioral economic issues concerning the dilemma of customers buying smartphones |
| Authors: | Pogoreliy, M. Yu. |
| Keywords: | economy economy of the organization marketing research customer Customer’s Dilemma behavioral economics questionnaire JKa homogeneous group respondents brands scale rating assessment criteria values of the criteria |
| Issue Date: | 2015 |
| Citation: | Pogoreliy, M.Yu. Considering some behavioral economic issues concerning the dilemma of customers buying smartphones / Pogoreliy M.Yu. // Научный результат. Сер. Социология и управление. - 2015. - Т.1, №2(4).-С. 29-32. |
| Abstract: | The author has developed criteria for assessment of the smartphone, which were presented in the questionnaire. The author uses a survey to research the consumer preferences. The respondents rated the products of such brands as Acer, Apple, Dell, HP, Lenovo, MSI (does not manufacture smartphones), Samsung, producing smartphones. The author processed the results with the help of MS Excel. The author has formulated conclusions in accordance with the results of the conducted research |
| URI: | http://dspace.bsu.edu.ru/handle/123456789/43349 |
| Appears in Collections: | Т. 1, вып. 2 |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Pogoreliy_Rassmotrenie_15.pdf | 126.7 kB | Adobe PDF | View/Open |
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