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Please use this identifier to cite or link to this item: http://dspace.bsu.edu.ru/handle/123456789/43349
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dc.contributor.authorPogoreliy, M. Yu.-
dc.date.accessioned2021-07-15T10:30:40Z-
dc.date.available2021-07-15T10:30:40Z-
dc.date.issued2015-
dc.identifier.citationPogoreliy, M.Yu. Considering some behavioral economic issues concerning the dilemma of customers buying smartphones / Pogoreliy M.Yu. // Научный результат. Сер. Социология и управление. - 2015. - Т.1, №2(4).-С. 29-32.ru
dc.identifier.urihttp://dspace.bsu.edu.ru/handle/123456789/43349-
dc.description.abstractThe author has developed criteria for assessment of the smartphone, which were presented in the questionnaire. The author uses a survey to research the consumer preferences. The respondents rated the products of such brands as Acer, Apple, Dell, HP, Lenovo, MSI (does not manufacture smartphones), Samsung, producing smartphones. The author processed the results with the help of MS Excel. The author has formulated conclusions in accordance with the results of the conducted researchru
dc.language.isoenru
dc.subjecteconomyru
dc.subjecteconomy of the organizationru
dc.subjectmarketing researchru
dc.subjectcustomerru
dc.subjectCustomer’s Dilemmaru
dc.subjectbehavioral economicsru
dc.subjectquestionnaireru
dc.subjectJKa homogeneous groupru
dc.subjectrespondentsru
dc.subjectbrandsru
dc.subjectscaleru
dc.subjectratingru
dc.subjectassessment criteriaru
dc.subjectvalues of the criteriaru
dc.titleConsidering some behavioral economic issues concerning the dilemma of customers buying smartphonesru
dc.typeArticleru
Appears in Collections:Т. 1, вып. 2

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