| DC Field | Value | Language |
|---|
| dc.contributor.author | Ababkova, M. Yu. | - |
| dc.contributor.author | Melnikova, I. Yu. | - |
| dc.date.accessioned | 2025-12-04T14:10:59Z | - |
| dc.date.available | 2025-12-04T14:10:59Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.citation | Ababkova, M.Yu. Creative approach in advertising as a tool to influence audiences / Ababkova M.Yu., Melnikova I.Yu. // Вопросы журналистики, педагогики, языкознания. - 2025. - Т.44, №3.-С. 420-429. - Doi: 10.52575/2712-7451-2025-44-3-420-429. - Библиогр.: с. 427-429. | ru |
| dc.identifier.uri | http://dspace.bsuedu.ru/handle/123456789/65982 | - |
| dc.description.abstract | The main hypothesis of the study is that original and unexpected elements in advertisements can distract the audience's attention from the brand. The research methods included an experiment on tracking eye movement using an infrared eye tracker, supplemented by a survey of experimental participants. The authors analyzed oculomotor activity indicators, gaze movement graphs | ru |
| dc.language.iso | en | ru |
| dc.subject | media | ru |
| dc.subject | creative advertising | ru |
| dc.subject | advertising perception | ru |
| dc.subject | eye-tracker | ru |
| dc.subject | attention focus | ru |
| dc.subject | associative ideas | ru |
| dc.title | Creative approach in advertising as a tool to influence audiences | ru |
| dc.type | Article | ru |
| Appears in Collections: | Т. 44, № 3
|
