http://dspace.bsu.edu.ru/handle/123456789/39422| Title: | Analysis of the fast food market in Kazakhstan |
| Authors: | Manap, A. S. Artykbayeva, A. N. |
| Keywords: | economy catering service market restaurants food Fast Food marketing tools local store marketing fast food market fast food market |
| Issue Date: | 2020 |
| Citation: | Manap, A. S. Analysis of the fast food market in Kazakhstan / A. S. Manap, A. N. Artykbayeva // Научный результат. Сер. Технологии бизнеса и сервиса. - 2020. - Т. 6, № 1. - P. 54-63. - Doi: 10.18413/2408-9346-2020-6-1-0-6. - Refer. : p. 63. |
| Abstract: | The role of LSM (local store marketing) in the development of the fast food market is very important. It is a marketing service that can be used to properly manage communications, demonstrate the effectiveness of advertising and as the basis for promotion and stock mechanics. Nowadays, the fast food market in Kazakhstan is worth around 280-310 million |
| URI: | http://dspace.bsu.edu.ru/handle/123456789/39422 |
| Appears in Collections: | Т. 6, вып. 1 |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Manap_Analysis.pdf | 446.14 kB | Adobe PDF | View/Open |
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